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Channel Happy Hour                  
April 13, 2010
Tuesday, 7:00 p.m.
Episode 3 
“Shameless Plugs”
Length 1:02:29
Hosts:
Brett Martin Exigo Group
Gerard Kane MSPSN
Guests:
Mike Vizard, Editorial Director with CTO Edge
Linda Ford, President with BB Marketing
 
   
Download MP3 Version  Download from iTunes

itunes_icon-300x300 Enhanced Podcast  

 

Introduction of today’s guests:  Mike Vizard tells us CTO Edge is a site that was launched to serve the interest of CTO’s  He is also blogging for IT Business Edge.  Channel Tech center is about to launch. Linda specializes in Marketing programs for VAR’s and Vendors, filling a large void in the market.  Linda plugs BB Marketing.

Topics

Yet another recap on the iPad.  Mike is holding off on a purchase for now.  Gerard is simply stewing with envy.

HP announced that they are bringing over Rich Garalfo from Cisco VMware.

Salesforce.com and VM Ware announced a deal on Monday.  Mike weighs in on VSphere from VM Ware.

Mike is talking with 3 levels of CTO’s in the Channel and fills us in on their strategies.

Where’s the Cloud in the Channel?  Pushback coming from that…..

Linda talks about what’s missing from a Marketing perspective when it comes to the Cloud.

Selling Products v.s Services, where are we with that in the market?

Discussion on Certifications in the IT industry, are they up to snuff?  CompTIA is a leader in the certification industry.

Tax time and what that means to VAR’s, gut check time.

Auto Task Community Live is next week!

Brett asks Linda to share the biggest challenges she is seeing with Marketing efforts in the VAR/Vendor community.

Is Co Op and MDF drying up for VAR’s?

What is Business Process Management and why will it save the Channel.  Mike Vizard shares his thoughts….

Linda gives us her top five tips for Smart Marketing....

Wrap Up

Good night everyone and tune in next week for Episode 4 of Channel Happy Hour!!

Comments  

 
0 #3 2011-02-22 13:45
Channel Tech Center (ChannelTechCen ter.com) is up and running now. We have a bunch of interesting video, reviews and of course excellent cloud coverage by Mike.

Check us out and bring, and we'll take our martini's dry. Thanks!
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0 #2 Gerard Kane 2010-04-21 12:43
The Autotask event is a wrap! 3 days in Miami and we had the chance to meet with a number of industry insiders and solution providers -- look for new shows to be posted soon. Now all I need is a nap!
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0 #1 2010-04-16 20:58
CTO Edge focusing on Chief Technologists will be a great resource to assist them in collaborating with their peers to gain an edge based on other's experiences. Good to know!
where's the waitress?
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Your Hosts

DSC01142Brett Martin
Brett is President of Exigo Group, a Channel Consulting and Market Development Company based in Orlando, FL.  
Michael Vizard vizard
Mike Vizard is the author of the popular IT Unmasked blog on IT Business Edge and the founding editor for CTOedge, a site dedicated to covering emerging technologies in the enterprise, and Channel Tech Center, a site dedicated to helping solutions providers understand the business potential of emerging technologies.
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